Defaqto unveils world-class financial planning journey in a single, comprehensive package


Defaqto, one of the UK’s most trusted sources of financial product and market intelligence, has today announced an industry first that will enable advisers to increase efficiency, improve compliance and drive revenue. 

Defaqto Engage – software currently used by around a third of UK advisers – now incorporates all of the components required for a world-class financial planning journey in a single, comprehensive package, without the need for additional licensing:

  • End-to-End Financial Planning
  • Cash Flow Planning
  • Risk Profiling
  • Detailed Research for Funds & Products
  • Protection Research
  • Ratings & Reviews
  • Pension, Platform & Product Switching
  • Suitability Report Production
  • Back Office/CRM Integrations

The new package adds simplicity and reduces cost for the adviser.

John Milliken, Defaqto CEO commented: “We know that running an IFA business is becoming increasingly challenging. The amount of regulation is increasing, there are macroeconomic headwinds and the cost of doing business is going up.

“Defaqto Engage enables smarter financial planning by guiding practitioners through an auditable financial planning process and maximising client value. Having the right technology can help retain customers, increase Assets Under Advice (AUA) and introduce new revenue streams.

“We’ve invested in our suite of tools so advisers can access everything they need for their entire financial planning process – from risk profiling and cashflow modelling to pension, product, and platform switching, all in one place. No add-ons, no extra costs – it’s all here in one package.”

By streamlining operations with a single comprehensive financial planning tool, advisers will reduce complexity, minimise errors, and reduce costs associated with multiple systems and staff training.

A consistent methodology will lower compliance risks through a repeatable advice process that supports ongoing suitability.

Advisers will be able to grow revenue by selecting the most suitable products and delivering a confidence-inspiring advice journey, to achieve sustained growth in AUA and improved client retention.

The launch is one of many developments that the Defaqto team will be introducing this year, with enhancements to the user experience and user interface of Defaqto Engage already in progress.

Today, more than 30% of advisers are already using Defaqto Engage to give their businesses a competitive edge, with recommendations of £43bn annually going through the system. Powered by Defaqto’s data, including more than 18,000 funds, platforms and products, it is recognised by advisers and consumers as a trusted source of financial product and market intelligence.


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