Gen Z redefines entrepreneurship with purpose, innovation, and social impact

Generation Z in India is not just stepping into the entrepreneurial world-they’re transforming it. With a fresh perspective, these young innovators are breaking away from traditional norms, driven by a unique blend of values, technology, and a desire for meaningful impact.

Saumya Kumar, Director, I-Venture @ ISB has shared some insights on how Gen Z redefines entrepreneurship with purpose, innovation, and social impact.

In Bengaluru, a young founder launched a sustainable fashion platform, challenging the rigid confines of the traditional work structure. For Gen Z, entrepreneurship isn’t just about making a living; it’s about living with purpose. They’re designing businesses that reflect their values, giving them the freedom to craft a career on their own terms-one that aligns with their lifestyle and beliefs.

HARNESSING THE DIGITAL EDGE

In Mumbai, another young entrepreneur is using technology to tackle urban waste management, creating an app that turns a common problem into a scalable solution. Gen Z’s deep-rooted familiarity with digital tools gives them a distinct advantage, allowing them to innovate rapidly and address challenges in ways that previous generations could only imagine.

LEVERAGING RESOURCES

With initiatives like “I-venture@ISB” at the Indian School of Business, Gen Z is equipped with the mentorship, funding strategies, and networks crucial for turning ideas into successful ventures. Whether it’s an eco-friendly packaging startup or another socially conscious enterprise, these resources are helping young founders navigate the complexities of the business world, turning dreams into reality.

IMPACT-DRIVEN VENTURES

In Hyderabad, a social enterprise is bringing solar power to remote villages, embodying Gen Z’s commitment to making a difference. This generation is driven by more than profit; they’re driven by purpose. They’re building businesses that aim to solve real-world problems, blending entrepreneurial ambition with social responsibility.

CULTURE OF COLLABORATION

In Kolkata, a collaborative art space stands as a testament to Gen Z’s preference for community over competition. This generation thrives in environments where ideas flow freely, and success is shared. They’re building businesses that not only prosper individually but also contribute to a collective ecosystem of creativity and support.

Generation Z is more than just the next wave of entrepreneurs-they are the architects of a new entrepreneurial landscape. With their emphasis on flexibility, innovation, support, impact, and collaboration, they are redefining what it means to be a business leader in the modern world. For those looking to engage with this dynamic generation, understanding and supporting their unique motivations is key to unlocking their full potential and driving forward a new era of entrepreneurship.